Which Travel Search Site Is Best? It Depends on Your Goals

In the beginning, you called an airline or travel agent when you wanted to book a trip. But if you’ve done any traveling at all within the last 15 years, you’ve probably come across a fare aggregator or metasearch site. Hundreds of perfectly legitimate ones exist; you’ve undoubtedly heard of Expedia, Priceline and Hotwire, to name three. Does it matter which site you use, or are they all basically the same?

[caption id="attachment_4329" align="aligncenter" width="768"] Andy Rash[/caption]

These online travel agencies, or O.T.A.s, and search sites scrape data from other sources, reorganize it and present it to you, the user. The two proverbial 800-pound gorillas in the travel world are Expedia Inc. and the Priceline Group. Together, they have a hand in most of the major travel booking sites. I ran through various scenarios — purchasing a flight, a hotel room and a flight, hotel and car package — with the aid of a sampling of those sites: Travelocity (owned by Expedia), Kayak (owned by Priceline) and the newish kid on the block, Hipmunk. I also searched directly with airline and hotel sites. I admit that I went into this informal study expecting prices and options to be more or less the same from site to site. Let’s just say I was surprised by how mistaken I was.


Let’s highlight a few features of the sites before getting into the nitty-gritty of travel details. Travelocity offers some nice options for travelers, including a $50 credit and refund of the difference if you can find a cheaper price on a flight, rental car or cruise within 24 hours of booking. It also featured some surprisingly useful travel articles in its “Get Inspired” section, including write-ups on Spanish sparkling wines and ideas for family-friendly locales in Ireland.

Kayak is more search engine than travel agent, and its focus seems to have shifted away from flights (more on that later): The site’s default search offering now involves hotels. It also allows you to connect, in most cases, directly to the service provider. If you search for a Hyatt hotel, Kayak will encourage you to book through Priceline, but will also send you to the Hyatt website. Some of its best features are its price predictor tool, which advises you to wait or pull the trigger on a purchase, and its alerts, which will track airfares and hotel prices over time; an email alert option will notify you about price changes and recommend that you buy or wait.

Hipmunk incorporates many of Kayak’s features, including alerts, along with a welcome dose of humor (it rates flights in terms of “Agony” — a combination of price, number of stops and total travel time). It also searches Amtrak routes when applicable, and Airbnb listings when you conduct a hotel search. Its flight search interface can be slightly confusing (sometimes it’s hard to tell which airline you’re selecting), but its other benefits make it a viable option.

If you’re looking to save money, don’t take things at face value; results can vary greatly from site to site. Do your research and inquire directly with travel providers in addition to searching the big travel aggregators. They want your business, certainly, but promises of big savings don’t hold up in all cases.


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